Kalbach, J., & Schrage, M. (2020). The jobs to be done playbook: Align your markets, organizations, and strategy around customer needs. Two Waves Books.
Citace podle Chicago (17th ed.)Kalbach, Jim, a Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. New York, USA: Two Waves Books, 2020.
Citace podle MLA (9th ed.)Kalbach, Jim, a Michael Schrage. The Jobs to Be Done Playbook: Align Your Markets, Organizations, and Strategy Around Customer Needs. Two Waves Books, 2020.
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