Quantitative research methods for communication : a hands-on approach /
Guardat en:
| Altres autors: | , , , |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New York, USA:
Oxford University Press,
2019.
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| Edició: | Fourth edition. |
| Matèries: | |
| Etiquetes: |
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Taula de continguts:
- 1.An introduction to communication research 2.Empirical research 3.Research ethics 4.Searching for previous research and American Psychological Association style 5.Research structure and literature reviews 6. Variables 7. Measurement 8.Reliability and validity 9.Survey research 10. Content analysis 11.Experimental design 12.Sampling methods 13.Hypothesis testing 14.Descriptive statistics 15.Chi-square test of independence 16. Independent samples T tests 17.One-way analysis of variance 18.Correlation 19.Regression 20.Presenting research.