Marketing Experiencial: La revolución de las marcas.

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Bibliographic Details
Main Author:	Lenderman, Max (autor)
Other Authors:	Sánchez, Raúl (autor)
Format:	Book
Published:	Madrid, España: ESIC, 2008.
Series:	Libros Profesionales de Empresa.
Subjects:	Marcas (Marketing) > Lealtad del consumidor Marketing experiencial Consumidores > Preferencias Análisis de mercado
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