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Marketing turístico.

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Bibliographic Details
Main Author: Kotler, Philip (autor)
Other Authors: Bowen, John T (autor), Makens, James C (autor)
Format: Book
Language:Spanish
Published: Madrid, España: Pearson, 2012.
Edition:Sexta edición.
Subjects:
Industria del turismo > Marketing > Planificación estratégica
Industria del turismo > Diseño y gestión de productos
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