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  1. 1
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    Publicidad y comunicación integral de marca by O'Guinn, Thomas C., Allen, Chris T, Semenik, Richard J

    Published 2007
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  2. 2
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    La publicidad puesta al día by Aprile, Orlando C

    Published 2006
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  3. 3
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    Planning: cómo hacer el planeamiento estratégico de las comunicaciones by Cooper, Alan

    Published 2006
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  4. 4
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    La publicidad by Mattelart, Armand

    Published 2000
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  5. 5
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    El libro rojo de la publicidad: -ideas que mueven montañas- by Bassat, Luis

    Published 2015
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