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  1. 1
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    Dirección de la mercadotecnia: Análisis, planificación, implementación y control by Kotler, Philip

    Published 1993
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  2. 2
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    Publicidad: su papel en la mercadotecnia moderna by Dunn, S. Watson

    Published 1967
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  3. 3
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    Aló?: bienvenido al telemercadeo by Martínez, Rita Paz, Torres Baritto, Milagros

    Published 1996
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  4. 4
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    Introducción a la administración by Cunningham, William Huges, Aldag, Ramón J, Swift, Christopher M

    Published 1991
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  5. 5
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    Diccionario de mercadotecnia: definiciones y comentarios by Domette Nicolesco, Jean, Domette de Torres, Irma

    Published 1992
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  6. 6
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    La efectividad publicitaria by Lucas, Darrell Blaine, Britt, Steuart Henderson

    Published 1969
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  7. 7
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    Adquisición de alimentos: curso de estudios by Ross, Lynne Nannen, McHenry, Roberta Mohr

    Published 1975
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  8. 8
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    Mercadotecnia de servicios by Lovelock, Christopher H.

    Published 1997
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  9. 9
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    Marketing management: analysis, planning and control by Kotler, Philip

    Published 1967
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  10. 10
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    Marketing management: analysis, planning and control. Instructor's Manual by Kotler, Philip

    Published 1967
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  11. 11
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    Construcción de ciberalmacenes: instalación, procesamiento de transacciones y administración by Nemzow, Martin

    Published 1998
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  12. 12
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    Negocios internacionales: introducción y aspectos esenciales by Ball, Donald A, McCulloch, Wendell H

    Published 1997
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  13. 13
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    El siguiente paso en mercadotecnia directa: cómo usar bases de datos orientandolas al consumidor by Shaver, Dick

    Published 1998
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  14. 14
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    Marketing by Lamb, Charles W, Hair, Joseph F

    Published 1998
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  15. 15
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    Administración contemporánea by Garza Treviño, Juan Gerardo

    Published 2000
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  16. 16
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    El negocio de la felicidad: desarrollo y marketing turístico de países, regiones, ciudades y lugares by Chias, Josep

    Published 2005
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  17. 17
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    Fundamentos de marketing by Lamb, Charles W, Hair, Joseph F

    Published 2006
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  18. 18
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    La promoción de ventas y el merchandising by Ferré Trenzano, José María

    Published 2003
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  19. 19
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    Haciendo servicios exitosos by Frydman, Andrés

    Published 1996
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  20. 20
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    El nuevo maximarketing: guía para transformar la publicidad, promoción y estrategia de mercados para la economía de la información by Rapp, Stan, Collins, Thomas L

    Published 1996
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