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  1. 1
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    Dirección de mercadotecnia: análisis, planeación y control by Kotler, Philip

    Published 1987
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  2. 2
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    Dirección de mercadotecnia: análisis, planeación y control by Kotler, Philip

    Published 1987
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  3. 3
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    Fundamentos de marketing by Stanton, William J

    Published 1980
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  4. 4
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    Econometría by Maddala, G. S.

    Published 1985
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  5. 5
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    Marketing planning and strategy by Jain, Subhash C

    Published 1985
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  6. 6
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    Marketing de servicios: conceptos y estrategias by Cobra, Marcos Henrique Nogueira, Zwarg, Flavio Arnaldo

    Published 1991
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  7. 7
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    Dirección de mercadotecnia: análisis, planeación y control by Kotler, Philip

    Published 1985
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  8. 8
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    Mercadotecnia en acción by Cravens, David W, Woodruff, Robert B

    Published 1991
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  9. 9
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    Servuccion: el marketing de servicios by Eiglier, Pierre, Langeard, Eric

    Published 1989
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  10. 10
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    Mercadotecnia by Kotler, Philip

    Published 1981
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  11. 11
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    Fundamentos de mercadotecnia by Kotler, Philip, Armstrong, Gary

    Published 1991
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  12. 12
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    Dirección de la mercadotecnia: análisis, planeación, implementación y control by Kotler, Philip

    Published 1993
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  13. 13
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    Mercadotecnia en acción: lectura y casos by Forman, Andrew M, Cravens, David W, Woodruff, Robert B

    Published 1991
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  14. 14
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    El mercado son personas by Chias, Josep

    Published 1991
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  15. 15
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    Mercadotecnia by Holtje, Herbert

    Published 1991
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  16. 16
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    La investigación motivacional en marketing y publicidad by Soler, Pere

    Published 1991
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  17. 17
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    Dirección de mercadotecnia: análisis, planeación y control by Kotler, Philip

    Published 1974
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  18. 18
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    Semiótica, marketing y comunicación: bajo los signos, las estrategias by Floch, Jean-Marie

    Published 1993
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  19. 19
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    Ganadores del maximarketing: el nuevo poder ­preocuparse y atreverse! by Rapp, Stan, Collins, Thomas L

    Published 1994
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  20. 20
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    Administración de marketing: estrategias y programas by Guiltinan, Joseph P, Paul, Gordon W

    Published 1994
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