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  1. 1
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    Logística de aprovisionamientos: el cambio en las relaciones proveedor cliente, un nuevo desafío para la empresa del siglo XXI by Prida Romero, Bernardo, Gutiérrez Casas, Gil

    Published 1996
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  2. 2
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    La gestión en las empresas de servicio: estrategia y liderazgo by Normann, Richard

    Published 1990
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  3. 3
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    Comercialización y venta de servicios financieros by McGoldrick, Peter J., Greenland, Steven J

    Published 1996
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  4. 4
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    Revitalizando los servicios: tres enfoques de gestión que serán comunes en las empresas del siglo XXI by Huete, Luis María

    Published 1997
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  5. 5
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    Customer service: career succes through customer satisfaction by Timm, Paul R

    Published 1998
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  6. 6
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    The Arthur Andersen guide to talking with your customers: what they will tell you about your business, when you ask the right questions by Wing, Michael J

    Published 1997
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  7. 7
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    Uno por uno: herramientas para poner en práctica su plan de marketing by Peppers, Don, Rogers, Martha, Dorf, Bob

    Published 2000
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  8. 8
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    Calidad total en la gestión de servicios: cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores by Zeithaml, Valarie A, Berry, Leonard L

    Published 1993
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  9. 9
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    Gestionar la confianza: un modelo integrador de las políticas de marketing y gestión de personas para alcanzar la excelencia by Fernández López, Javier

    Published 2002
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  10. 10
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    Haciendo servicios exitosos by Frydman, Andrés

    Published 1996
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  11. 11
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    La empresa consagrada al cliente by Whiteley, Richard C

    Published 1992
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  12. 12
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    Marketing en las empresas de servicios: compita mediante la calidad by Berry, Leonard L

    Published 1993
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