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  1. 1
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    Dirección de mercadotecnia: análisis, planeación y control by Kotler, Philip

    Published 1987
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  2. 2
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    Semiótica, marketing y comunicación: bajo los signos, las estrategias by Floch, Jean-Marie

    Published 1993
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  3. 3
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    La comunicación global: comunicación institucional y de gestión by Weil, Pascale

    Published 1992
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  4. 4
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    Publicidad y democracia en la sociedad de masas by Qualter, Terence H

    Published 1994
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  5. 5
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    Marketing models by Lilien, Gary L., Kotler, Philip, Moorthy, K. Sridhar

    Published 1992
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