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  1. 1
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    Métricas del marketing by Domínguez Doncel, Alejandro, Muñoz Vera, Gemma

    Published 2010
    “…ESIC Editorial…”
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  2. 2
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    Aplicaciones de investigación comercial by Abascal Fernández, Elena, Grande Esteban, Ildefonso

    Published 1994
    “…ESIC Editorial…”
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  3. 3
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    Trade marketing: un concepto imprescindible en la interacción frabricante-distribuidor by Domènech Castillo, Joan

    Published 2000
    “…ESIC Editorial…”
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  4. 4
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    Gestión de precios by Díez de Castro, Enrique Carlos, García Cruz, Rosa, Rondán Cataluña, Francisco Javier, Torralba Martínez, José María

    Published 2004
    “…ESIC Editorial…”
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  5. 5
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    La promoción de ventas: variable clave del marketing by Rivera Camino, Jaime, Juan Vigaray, Maria Dolores de

    Published 2002
    “…ESIC Editorial…”
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  6. 6
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    Estrategias de marketing: un enfoque basado en el proceso de dirección by Munuera Alemán, José Luis, Rodríguez Escudero, Ana Isabel

    Published 2007
    “…ESIC Editorial…”
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