Dynamic models of advertising competition: open - and closed - loop extensions

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Bibliographic Details
Main Author: Erickson, Gary M (Author)
Format: Book
Language:English
Published: Boston Kluwer 1991
Series:International Series in Quantitative Marketing
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Biblioteca Mayor de Ingeniería -

Holdings details from Biblioteca Mayor de Ingeniería -
Call Number: 659.101 ERI 1991
Copy 2623188 Available Place a Hold