Erickson, G. M. (1991). Dynamic models of advertising competition: Open - and closed - loop extensions. Kluwer.
Citação norma ChicagoErickson, Gary M. Dynamic Models of Advertising Competition: Open - and Closed - Loop Extensions. Boston: Kluwer, 1991.
Citação norma MLAErickson, Gary M. Dynamic Models of Advertising Competition: Open - and Closed - Loop Extensions. Kluwer, 1991.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.