Dynamic models of advertising competition: open - and closed - loop extensions

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Bibliographic Details
Main Author:	Erickson, Gary M (Author)
Format:	Book
Language:	English
Published:	Boston Kluwer 1991
Series:	International Series in Quantitative Marketing
Subjects:	PUBLICIDAD MODELOS MATEMATICOS Competencia económica
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MARC


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245	1	0	\|a Dynamic models of advertising competition: open - and closed - loop extensions
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490	0		\|a International Series in Quantitative Marketing
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