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Marketing de servicios: conceptos y estrategias

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Bibliographic Details
Main Author: Cobra, Marcos Henrique Nogueira (autor)
Other Authors: Zwarg, Flavio Arnaldo (autor)
Format: Book
Language:Spanish
Published: Ciudad de México, México: McGraw-Hill, 1992.
Subjects:
Marketing
Segmentación del mercado
Servicio al cliente
Comunicación empresarial
Planificación estratégica
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