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Readings: marketing and society

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Detalhes bibliográficos
Autor principal:	Gist, Ronald R (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	Nueva York Holt, Rinehart and Winston 1971
Colecção:	Holt, Rinehart and Winston Marketing Series
Assuntos:	Marketing PRODUCTOS Consumidores Investigación de mercado Aspectos sociales Psicología aplicada Publicidad PLANIFICACION Y CONTROL ESTRATEGIAS Motivación
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