Services marketing: people, technology, strategy

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Bibliographic Details
Main Authors:	Lovelock, Christopher H. (autor), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River Pearson Education 2011 Upper Saddle River Prentice-Hall 2011
Edition:	7a. ed
Subjects:	Marketing Administración de empresas Investigación de mercado Planificación estratégica Consumidores
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Biblioteca Mayor de Ingeniería -

Holdings details from Biblioteca Mayor de Ingeniería -
Call Number:	658.8 LOV 2011 2011
Copy 4749243	Available Place a Hold