Lovelock, C. H., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7a. ed.). Pearson Education.
Citazione stile Chigago Style (17a edizione)Lovelock, Christopher H., e Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7a. ed. Upper Saddle River: Pearson Education, 2011.
Citatione MLA (9a ed.)Lovelock, Christopher H., e Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7a. ed. Pearson Education, 2011.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.