Cita APA (7th ed.)

Lovelock, C. H., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7a. ed.). Pearson Education.

Cita Chicago (17th ed.)

Lovelock, Christopher H., i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7a. ed. Upper Saddle River: Pearson Education, 2011.

Cita MLA (9th ed.)

Lovelock, Christopher H., i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7a. ed. Pearson Education, 2011.