Fidelización: un paso más allá de la retención. El Marketing Directo, el despliegue CRM y la empresa virtual
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid
McGraw-Hill
2003
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| Edition: | 1a. ed |
| Subjects: | |
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| Physical Description: | 278 p |
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| ISBN: | 8448139364 |