Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors: Zeithaml, Valarie A (Author), Bitner, Mary Jo (Author)
Format: Book
Language:English
Published: Boston Irwin McGraw-Hill 2000
Edition:2a. ed
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Biblioteca CFT UCEVALPO Valparaíso -

Holdings details from Biblioteca CFT UCEVALPO Valparaíso -
Call Number: 658.8 ZEI 2000
Copy 5355559 Available Place a Hold
Notes:
  • Catalogado en:20161209