Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2a. ed.). Irwin McGraw-Hill.
Citace podle Chicago (17th ed.)Zeithaml, Valarie A., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2a. ed. Boston: Irwin McGraw-Hill, 2000.
Citace podle MLA (9th ed.)Zeithaml, Valarie A., a Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2a. ed. Irwin McGraw-Hill, 2000.
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