Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A (Author), Bitner, Mary Jo (Author)
Format:	Book
Language:	English
Published:	Boston Irwin McGraw-Hill 2000
Edition:	2a. ed
Subjects:	Marketing Clientes Gestión de servicios Planificación estratégica Investigación de mercado
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