Services marketing: integrating customer focus across the firm

Saved in:

Bibliographic Details
Main Authors:	Zeithaml, Valarie A (Author), Bitner, Mary Jo (Author)
Format:	Book
Language:	English
Published:	Boston Irwin McGraw-Hill 2000
Edition:	2a. ed
Subjects:	Marketing Clientes Gestión de servicios Planificación estratégica Investigación de mercado
Tags:	Add Tag No Tags, Be the first to tag this record!

Be the first to leave a comment!

Similar Items