Marketing: crear y mantener clientes en un mundo de comercio-e

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Bibliographic Details
Main Authors:	Zikmund, William G (Author), D'Amico, Michael (Author)
Format:	Book
Language:	Spanish
Published:	Ciudad de México Thomson Learning 2002
Edition:	7a. ed
Series:	Económico Administrativos
Subjects:	Marketing Planificación estratégica Comercialización
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Biblioteca CFT UCEVALPO Valparaíso -

Holdings details from Biblioteca CFT UCEVALPO Valparaíso -
Call Number:	658.8 ZIK 2002
Copy 5379903 (v.2)	Available Place a Hold Notes: Catalogado en:20170527
Copy 537989K (v.1)	Available Place a Hold Notes: Catalogado en:20170527