Search Results - Bitner, Mary Jo

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    Marketing de servicios: un enfoque de integración del cliente a la empresa by Zeithaml, Valarie A, Bitner, Mary Jo

    Published 2002
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  2. 2
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    Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A, Bitner, Mary Jo

    Published 2000
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    Marketing de servicios by Zeithaml, Valarie A, Bitner, Mary Jo, Gremler, Dwayne D

    Published 2009
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