Search Results - Lovelock, Christopher H.

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  1. 1
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    Mercadotecnia de servicios by Lovelock, Christopher H.

    Published 1997
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  2. 2
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    Marketing de servicios: personal, tecnología y estrategia by Lovelock, Christopher H., Wirtz, Jochen

    Published 2009
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  3. 3
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    Services marketing: people, technology, strategy by Lovelock, Christopher H., Wirtz, Jochen

    Published 2011
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  4. 4
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    Administración de servicios: estrategias de marketing, operaciones y recursos humanos by Lovelock, Christopher H., Reynoso, Javier, D'Andrea, Guillermo, Huete, Luis María

    Published 2004
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  5. 5
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    Administración de servicios: estrategias para la creación de valor en el nuevo paradigma de los negocios by Lovelock, Christopher H., Reynoso, Javier, D'Andrea, Guillermo, Huete, Luis María, Wirtz, Jochen

    Published 2011
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