Search Results - Zeithaml, Valarie A

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  1. 1
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    Calidad total en la gestión de servicios: cómo lograr el equilibrio entre las percepciones y las expectativas de los consumidores by Zeithaml, Valarie A, Berry, Leonard L

    Published 1993
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  2. 2
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    Marketing de servicios: un enfoque de integración del cliente a la empresa by Zeithaml, Valarie A, Bitner, Mary Jo

    Published 2002
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  3. 3
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    Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A, Bitner, Mary Jo

    Published 2000
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  4. 4
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    Marketing de servicios by Zeithaml, Valarie A, Bitner, Mary Jo, Gremler, Dwayne D

    Published 2009
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